Derrick Rose made sure Reggie would be well compensated by Adidas. In September , he extended his deal with the brand to carry him through the season. Rose has also battled with his coaches and, at times, become estranged from his team. More than many other companies, Nike has developed a powerful and universally recognizable brand, thanks not only to its product offerings but also to a rich history of partnerships, endorsements and sponsorships involving many of the world’s greatest athletes.