Generally speaking, the less text, the better on Facebook ads. The worst part is how time-consuming it can be. Facebook ads can only be attached to businesses, never individuals. Organizations can use citizen data scientists to fill the data science and machine learning talent gap caused by the shortage and high cost of data scientists. She then created a l anding page , which she published as a tab of her Facebook page , where people could sign up to enter the giveaway in exchange for their email address.