Big Work Load The TV program always shows the couponers sitting down and clipping coupons in piles, and even going house-to-house to collect inserts and sheets of coupons. This income strategy can be combined with others to create a more robust and complete coupon business model. A company could advertise its new product by offering free samples, but instead of spending money both on the product itself and on getting the product into consumers’ homes, it could offer a tempting, high-value coupon and actually make a sale.