So I do not recommend Broad match. What’s so amazingly powerful about Call-Only Campaign ads is that they are immediate. Our proprietary technology automatically matches ads to the content of the page on which they appear, and advertisers pay us either when a user clicks on one of its ads or based on the number of times their ads appear on the Google Network. About Us Contact Us Legal. Watch the above video to setup an AdWords account and check out the official Microsoft Advertising Help for adCenter video tutorials.